New hybrid motor is ultra-lightweight and combines high-performance and velocity to dramatically reduce drying time without compromising on power. Evolution Turbo Compressor Technology (E.T.C.) generates unique spiraling air pressure to dry beyond only the surface of hair. E.T.C. Technology penetrates deeper and wider inside strands for a first of its kind, hyper-fast drying. Pure Italian engineering and 100% Italian manufacturing. Its scientifically balanced, ergonomic design makes styling virtually effortless while reducing strain on the hand and wrist. Well under a pound, the Aria weighs just 13.4 oz.