Faster Drying: We're all busy. That's why this dryer is one of the fastest working dryers at any price. You'll get fabulous flowing hair quickly and easily. The energy-efficient, aerospace-designed airflow system makes this more powerful than a 2000 watt dryer without wasting your energy. You’re in control: Let me let you in on a secret that one of my professional stylists told me a long time ago. Just putting a dryer on high and blasting it, is no way to style hair. That's what the FLOWER dryer uses our special Wind Wheel dial, which lets you perfectly adjust the airflow to fit the styling you want. High for fast dry or dial it down for a more luxurious low out and anything in between. Not heavy: I hope you'll be pleasantly surprised that you can get salon-quality results with such a lightweight dryer. Pick it up. It actually weighs less than your cell phone. It's not heavy at all, but you'll love how wonderfully it works.